Hayo! I'm Keaton.
I’m Director of Design at Soundstripe.

At Soundstripe I’m building the company’s first standalone design org, bringing product and marketing design together under one roof. My focus today is scaling systems, mentoring high‑impact teams, and weaving AI into our workflows to accelerate design and research.

Before this, I led desktop design early on Discord Activities, creating a new category of social play with millions of users. Further back I worked on fast‑moving projects at Envoy and Treehouse.

Selected Work

My best work is built on the ability of a team from different functions to come together and work harmoniously as a single unit. No work is done in a vacuum and none of this was singularly "my" work.

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Launching Casual Games in a Place Nobody Asked for Them (Yet)

a gif showing the activity shelf opening and a game being selected.
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Mobile Design and the Early Days of the Pandemic

Envoy Mobile apps for iOS and Android.
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Creating a Student-First Culture for Treehouse Techdegree

Work for the Treehouse Techdegree program.

Thought Larder

Thoughts on design, leadership, and building products that matter.

Principles

Some simple statements on what I believe to be true about the ups and downs of making things with and for human beings. Not hard and fast rules or even guidelines. Just mantras of sorts to keep me grounded in my practice.

Lead at every level

Leaders aren't defined by titles. If it's scary - keep going.

Data informed

Human beings flesh out the narrative that quant data sets.

Extraordinary is consistently ordinary

Don't strive to be the best, strive to be the most consistently good.

No heroes

No heroes, no martyrs, no person left behind.

Small wins

Strive for a big victory through small wins. Everyone pitches in.

People first

Relationships are worth more than pixels and code.

Strip out the clever

Choose simplicity and clarity over cleverness 100% of the time.

Progress over process

Don't allow process to be your bottleneck. Move at all costs.

Can't never could

Don't say you can't - say you can't yet - then figure it out.